Harsh Mishra

Led the agile project centered around campaign analysis, harnessing the analytical capabilities of Power BI and Looker to extract valuable actionable insights on conversion ratios, regional performance, revenue generation, and sales count. Analyzed campaign performance factors using Power BI and Looker; identified key metrics(customer-centric) and optimized strategies(written communication to both business and technical teams), leading to a 25% increase in conversion rates and a 15% reduction in acquisition costs. Spearheaded the creation of a robust Management Information System (MIS). Conducted A/B testing of the campaign performance and outcomes. Managed the company's CRM system, ensuring accurate and up-to-date customer information. Partenered with cross-functional teams, including marketing, finance, sales, and operations, to gather requirements and develop strategies with owners for effective campaign management resulting in a 30% rise in customer engagement and a 20% boost in sales revenue within three months. Conducted regular data audits to identify data discrepancies and implemented corrective measures to maintain data integrity. Established and optimized analytical data processes for the new subsidiary from the ground up, enhancing operational efficiency and performance since Feb 2024.

Analyzed data trends and insights to support decision-making processes. Utilized Excel, SQL, and data visualization tools to transform datasets and present data effectively. Collaborated with cross-functional teams to gather requirements and ensure project success. Maintained and updated database to ensure dataset accuracy and completeness. Communicated with team members to resolve project issues and ensure project goals were met.