Senior Director, Integrated Campaigns

Apply Now

Job Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies — from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

We are looking for an analytical revenue-driven marketing leader to build creative and impactful campaigns across multiple products, channels, regions and segments to engage and acquire new customers. Reporting to the Chief Customer & Marketing Officer, this role is highly cross-functional, strategic, and partners closely with the extended marketing team, sales leaders and operations to execute campaign plans and programs that drive business impact. Our ideal candidate is a passionate B2B marketer with prior experience at SaaS companies in a global environment.

Responsibilities

Understand ideal buyer personas, their goals and challenges, and define solutions that optimally position the Freshworks suite of products around the buying journeys.
Collaborate with product marketing to develop a comprehensive cross-channel campaign strategy for each product, customer segment, geography and industry vertical.
Enable our field, partner, and ABM marketers with standardized campaign assets (campaign in a box, etc.) to drive consistent messaging across regions.
Translate the integrated campaigns strategy into funnel-focused marketing programs to acquire, engage and retain customers
Partner with the regional teams to build campaign plans that support our priority sub-regions, languages, verticals and targets.
Work closely with our thought leadership, brand and demand generation teams to integrate all parts of the buyer’s journey.
Define and report on key success metrics for campaigns
Lead a high-performance team of global campaign professionals

Qualifications

12+ years marketing leadership experience managing $250-$750M in revenue pipeline in high-growth companies
Demonstrated success and comfort driving global campaigns in multiple languages
Deep understanding of demand-focused content strategy and its application to demand generation across both SMB, Commercial and Mid Market segments.
Excellent strategic thinking and ability to influence and work collaboratively across departments.
Demonstrate curiosity by keeping up to date on industry and competitive trends, changes in buyer behavior, and emerging technologies to continually improve demand-generation strategies, always seeking to raise the bar where it matters most
Prior experience in creating and executing marketing campaign strategies at enterprise software companies
Excellent communication skills and ability to bring together cross-functional teams to deliver on business objectives
Build unique content marketing programs that can help us scale organic customer acquisition.
Experience and proven ability to hire, manage and inspire a team of marketing professionals
BS/MS degree required. MBA desired.

Additional Information

The annual OTE range for this position is $260,000 — $420,000 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.