Built and led a lean bootstrapped startup in early 2021 to support upcoming startups by building their online presence and helping digitize existing businesses.
• Revamped Asteria Entertainment’s digital presence, tripling engagement via website relaunch and lead automation.
• Built Travdays website, increasing trip inquiries by 45% with SEO and niche-based options.
• Managed client delivery and QA for 5+ projects, maintaining 100% client retention.
• Introduced an Explore page to simplify trip choice, resulting in a 28% CTR increase.
• Increased Gujarat Titans app MAUs by 86% and DAUs by 64% by delivering fan-centric features and campaigns.
• Drove 59% registration growth and improved retention via AI-optimized onboarding, gamification, and lifecycle campaigns.
• Launched hand-cricket MVP for IPL 2025, played 2.5M+ times; leading to a revenue-uplift of 26.25%.
• Boosted app discoverability by 46% through ASO, metadata refinement, and install triggers via CRM automation.
• Applied Generative AI for push notifications and campaign content optimization, driving higher engagement and CTRs.
• Rebuilt Wisden’s Match Center to improve peak traffic handling and streamline live score and stats integration.
• Led 14-member Agile team via Jira; achieved 95% on-time delivery for app features and engagement modules.
• Built a sustainability microsite featuring 10 sponsors, driving a 25% uplift in sponsor-related page views.
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