• Spearheaded full-cycle development of SalesCode.ai, an AI-powered sales automation platform.
• Designed, coded, and launched the entire website including frontend (Webflow, custom JS), backend (Sheets + Tabletop.js), and publishing.
• Built dynamic pricing dashboards with live sync between Google Sheets and frontend UI.
• Led lifecycle campaign strategies, boosting retention by 25% through behavioral segmentation.
• Collaborated with engineering to align messaging and user journeys with product iterations.
• Utilized user data and A/B testing to iterate campaign impact (+15% effectiveness).
Worked cross-functionally as a Product Owner to translate customer feedback into roadmap features.
• Improved discoverability by optimizing 50+ product-facing blog assets for SEO.
• Increased organic traffic by 25% and indexed pages by 40% through user-centered content strategy.
• Launched Agile-driven feedback loops to iterate content based on user input and conversion data.
• Delivered a 28% improvement in app retention by launching CRM-led automation campaigns.
• Built onboarding journeys with tools like CleverTap, Smartping, and Netcore.
• Scaled lead generation to 160,000/month using automation with 10x lower CPL.
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