rahul singh

Business Analyst, Axis Bank (BIU) – July 2023 to Present | Mumbai
Focus: Customer Acquisition, Cross-Sell Analytics, Operational Analytics

Key Contributions:

• Customer Growth & Cross-Sell:

  • Led analytics for a campaign that increased Family ID acquisition by 15% (51,000 new IDs).

  • Developed and implemented cross-sell strategies for walk-in customers, boosting monthly lead generation by 12%.

  • Built a supervised learning model to predict balance depletion; helped retain ₹150 Cr in balances (Q4 FY’25).

• Operational Strategy & Performance:

  • Managed budget allocation for 17K+ BROs across 30+ products using productivity and propensity models.

  • Collaborated with zonal heads and product teams for performance-aligned target setting.

  • Created segmentation benchmarks to help Branch Heads enhance retail asset disbursals.

  • Built a daily dashboard to monitor deposit growth, driving a ₹300 Cr impact via enhanced customer contactibility.

Project Highlights:

 

• Customer Channel Mapping (Jan–Mar 2025):

  • Mapped 5.5M customers to optimal channels; contributed to ₹2100 Cr impact in deposits.

  • Forecasted Savings Account deepening using regression models (SAS/Python).

• Product Penetration Campaign (Mar–Oct 2024):

  • Improved product-per-customer metric by 1.8M using cohort analytics and A/B testing.

  • Leveraged SQL and segmentation for campaign optimization.

I pursued a B.Tech in Chemical Engineering from IIT Roorkee (2019–2023), where I developed a strong interest in data analytics and programming. Alongside my core coursework, I took advanced courses in SQL, Python, and data structures. I secured an AIR 3784 in JEE Advanced and reached the ‘Expert’ level on Codeforces. I also actively participated in sports, winning medals in basketball and tennis.