• Developed automated Tableau dashboards powered by real-time data sources & custom LOD expressions to monitor sessions, users, orders, AOV, conversion rate, bounce rate for 100K+ daily users, accelerating decision-making by 20%. • Integrated & maintained real-time data pipelines from Shopify & Unicommerce, reducing manual reporting time by 50% & enabling SKU-level analysis of revenue, sales volume, ROAS, & campaign performance. • Delivered deep dive insights on customer segmentation, CAC, CLTV & retention across new vs. repeat cohorts, increasing targeted campaign efficiency by 15%. • Built logistics funnel dashboards to track 30K+ monthly orders, analyzing RTO, delivery stages & TAT —improving exception handling speed by 30% & delivery success by 12%..
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