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Vivek Arya

Cofounder- Product Designer

About Vivek

It’s not about hiring skills; it’s about hiring attitude. You can teach skills; you can’t teach attitude.” – Herb Kelleher

Who am I? I’m Vivek Arya, a product designer and engineer who learned everything from YouTube, Google, and Generative AI—with a little help from trial and error. 😄

I was born and raised in Roorkee, Uttarakhand, and did my schooling at ABN School inside the IIT Roorkee campus, where I first heard about JEE Advanced. With no formal coaching, I self-prepared, cracked the exam, and joined IIT (BHU) Varanasi in 2018.

During my first year, I explored everything from coding to cooking, but in second year, I found my true passion—building products. That’s when I co-founded Happy Minds (now WellM) with a senior, acting as a Product Manager, where I designed user-centric experiences for a mental wellness platform. We successfully ran the startup for two years, and in my final year, we sold it to a big firm.

🚀 From Startups to Industry

During the same time (thanks to COVID), I worked as an Intern at two startups—Programming Pathshala and Imumz, where I learned user engagement strategies and product development and applied those insights to our own product.

Post-graduation, I joined Xapads Media as an Associate Product Designer to learn about higher-level product strategy and management. I worked on:

✅ Xtudio.ai – A platform that merges a Rich Media Ad Builder with programmatic serving, simplifying campaign management for advertisers.

✅ Chatie.ai – An experimental Generative AI-powered chatting app, pushing the boundaries of AI-human interaction.

With 4+ years of experience in UX, UI, and product development, I now freelance, helping startups and businesses design intuitive, impactful products. I’ve worked on 30+ projects, combining my passion for AI, design, and problem-solving.

💡 Let’s Build Something Awesome!

I’m always open to discussing startup ideas, freelance projects, or just having a friendly conversation. Feel free to DM me—I won’t mind. 😄

Skills

  • Product Design

Work Experience

Aug 2022 - Mar 2024
Product Designer
Xapads Media
  • Increased product adoption by 40% by collaborating with cross-functional teams to develop and execute go-to-market strategies for the AI Chatting app Chatie.ai, including the implementation of a "Daily Check to Earn" loyalty feature that boosted user retention by 25%.
  • Improved Net Promoter Score by 10 points by implementing a robust customer feedback system, incorporating 30+ user-suggested features based on comprehensive market research and competitive analysis of 12+ AI apps.
  • Reduced manual effort for advertisers by 50% through the development and integration of a self-serve advertising studio, streamlining workflow automation, and optimizing product performance.
  • Decreased customer support tickets by 40% while increasing user engagement by 35%, by conducting in-depth customer needs evaluation using SQL queries to analyze app behavioral data, driving iterative product improvements throughout the full lifecycle.
Nov 2021 – Mar 2022
UX Design Intern
Imumz
  • Surpassed distribution revenue by 23% by designing a toy kit store feature based on user & market research.
  • Designed and analyzed usability tests, spearheading a Q1 private beta launch with 1000+ users for a new product.
  • Planned and designed 320+ posters (40-week campaign) to promote awareness of women's and child health during pregnancy
Mar 2021 – Aug 2021
Product Design (UI-UX) Intern
Programming Pathshala
  • Accomplished a 50% increase in DevOps performance as measured by deployment frequency, by leading a cross-functional team, implementing weekly sprints, and crafting product specifications
  • Achieved a 25% increase in average user time spent, as measured by user retention metrics, by streamlining the dashboard and prioritizing critical feature development, resulting in a 40% reduction in the feature list
  • Developed a "pause & resume subscription" feature to address user pain points, enhancing flexibility & customer retention  
2020 - 2022
Co-founder & Product Design Lead
HAPPY MINDS
  • Achieved a 2x return on investment by repositioning product offerings, resulting in strategic growth and market competitiveness.
  • Boosted user engagement by 25% and increased app loyalty through innovative feature development and user-centric design.
  • Led a successful Women's Day campaign promoting diversity, gaining 4.2K views and 248 shares, demonstrating strong GTM skills for brand growth.
April 2024 – Present
Cofounder & Product Design Head
Kaps Design Studio
  • Partnered with early-stage startups to develop Minimum Viable Product Prototypes (MVPP), accelerating go-to-market timelines.
  • Collaborated with established brands to refine product design strategies, focusing on user-centered approaches and improving user experience.
  • Provided comprehensive design consultation, including user research, wireframing, prototyping, and usability testing, ensuring alignment with market demands.

Education & Training

2018-2022
Ceramic Engineering
Indian Institute of Technology BHU
Activities and societies: Award of Merit, Gymkhana Award: Recognized among the top 0.1% of students for outstanding contributions to the institute's extracurricular landscape. Head of Skill Development Team, SCS IITBHU Design Head, Spardha 2020 Design Head, Kashiyatra 2021 Design Head, Technex 2021 Design Head, MUN IITBHU 2020 Design Executive, Hult Prize 2019

Cofounder- Product Designer

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